Core principles of experiential retail and how consumer perceptions and emotions can help shape spaces.
How to define and differentiate between a retail space and a retail place.
Techniques for mapping consumer needs and designing meaningful touchpoints.
Ways to translate brand identity into physical environments that drive engagement.
Approaches to fostering emotional connections through spatial storytelling.
Confidence in shaping retail environments that reflect your brand and engage your audience.
Practical insight into creating welcoming, purposeful spaces that enhance customer experience.
An understanding of how to optimise physical retail, whether permanent, temporary, or hybrid.
Clarity in communicating design and experience needs to suppliers, agencies, and collaborators.
The ability to evaluate and improve your retail atmosphere to better serve consumer expectations.
Greater awareness of the emotional dynamics that influence in-store behaviour.
A refreshed perspective on using space as a platform for connection, not just commerce.
Ideal for retail business owners and store managers looking to elevate the in-store experience.
E-commerce brands ready to explore physical or hybrid retail formats, such as pop-ups or flagship spaces.
Marketers and brand strategists seeking to deepen consumer engagement through spatial storytelling.
Retail and interior designers who want to align design choices with consumer emotion and brand identity.
Independent retailers and SMEs aiming to reimagine their spaces as meaningful brand touchpoints.
Dr Alessia Grassi is a distinguished Lecturer in Fashion Marketing at the University of Leeds, where she serves as Deputy Director of Student Education in the School of Design, and Programme Leader for the BA Fashion Marketing. With a PhD centred on brand experiences in the luxury fashion sector, Dr Grassi possesses deep expertise in strategic branding, consumer engagement, and integrated marketing communications. She employs a transformative pedagogical approach to equip students with the critical and creative tools to navigate contemporary fashion branding and marketing challenges.
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