Understand the foundations of behaviour change theories and their application in designing healthcare products and services.
Explore key frameworks, including the COM-B model and Behaviour Change Wheel.
Learn how to map the habit loop and identify behavioural touchpoints.
Gain practical tools for analysing and understanding patient behaviour.
Develop strategies to influence actions and encourage habit formation.
Apply behaviour change thinking to healthcare products and services.Assess and test behavioural-driven interventions and evaluating its validity.
Strategies for aligning healthcare design with real user needs and motivations.
Practical knowledge of behavioural frameworks and design models
Stronger patient-research and behaviour analysis skills
Confidence to design patient-centred, habit-forming experiences
Strategic thinking for applying behavioural design across healthcare, product, and policy design
Improved capacity to influence engagement, retention, and health outcome
Healthcare professionals, NHS innovation teams, public health specialists
Designers, creative leads, UX strategists, product managers
Marketing and communications professionals working in health or social impact
Entrepreneurs, engineers, or leaders building patient-facing solutions
Dr. Rafiq Elmansy has extensive experience in graphic design and digital communication, with over 20 years in the industry and nearly a decade in academia. He has contributed to developing design programmes at The American University in Cairo, Northumbria University, and Wrexham Glyndwr University, covering areas such as Graphic Design, Design Management, and Luxury Brand Management. Dr. Elmansy holds a PhD in Design from Northumbria University, focusing on the role of design thinking in improving patient adherence to self-administered treatment health technology, and an MA in Design Management with Distinction from Staffordshire University. His teaching encompasses graphic design, digital design, UX/UI design, design management, and branding, with a philosophy rooted in reflective practice and research-led strategies. Dr. Elmansy is also the founder of Designorate.com, which offers resources on design thinking tools for innovation.
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