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Branding helps build identity, reputation, and trust. This course provides the foundational knowledge and principles of branding, covering brand strategy creation, visual branding, and project execution.
8 - 10 Hours
These estimates are provided as a guide and will vary based on learning style, prior knowledge, and depth of exploration.
Online Self-Paced Course
Our courses are self-paced allowing you to learn from anywhere, any time. They are delivered through a mixture of written materials, videos, and knowledge checks to create a dynamic learning experience.
CPD Accredited Certificate
The core principles and components of branding, including brand value, positioning, and identity.
The role of visual identity elements in brand recognition and communication, including logo, typography, and colour palette.
How to craft messages that engage target audiences and choose the most effective channels for specific audiences.
How to tell a brand story that reflects core values and creates connections with audiences.
How to adopt sustainable and ethical branding practices.
Understanding of how branding principles apply across industries and media platforms.
Skills in brand strategy creation, visual branding, and project execution.
Understanding of the importance of branding and its core principles, including strategic brand positioning, brand identity, and brand personality.
Ability to create a cohesive brand experience and understand the role of brand architectures in maintaining consistency across sub-brands.
Skills to create a detailed brand blueprint, including brand voice, values, and visual elements.
Creative professionals working across marketing and design.
Entrepreneurs and start-up teams.
Individuals interested in branding and communication who want to expand their experience in brand development and expression.
Dr. Qais Ahmad is a Lecturer in Advertising and Branding Strategy at the University of Leeds, with over 12 years of experience in branding, communication design, and advertising. His role integrates theoretical concepts with practical insights, focusing on design for behaviour change. Dr. Ahmad’s professional background supports his teaching, helping students develop skills in branding and strategic communication. His approach connects theory with real-world applications through case studies, interactive discussions, and hands-on projects.
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