Digital communication has become integral to nearly every sector, playing a vital role in areas ranging from entertainment and education to branding, journalism, and civic engagement. When thoughtfully designed, it can be powerful, informative, persuasive, and engaging. Effective communication solutions require creative thinking and a deep understanding of how digital platforms and media shape message delivery. From seasoned to aspiring designers, this course equips learners with the tools to create innovative, engaging solutions and communicate effectively with their intended audiences.
This course provides an essential theoretical foundation in digital communication design, helping learners to evaluate how digital design functions and how audiences interact with it across different contexts. Through guided activities and structured learning, participants will explore how digital design functions, how it's understood across different contexts and how various audiences interact with it. This course emphasises integrating design and communication theory, helping students evaluate and develop impactful solutions.
Participants will gain insights into UX, UI, interaction design, information design, and communication strategies for global and diverse audiences. Each key topic will be broken down into foundational elements, building toward cohesive, audience-centred design solutions. Learners will also explore the challenges and opportunities of using digital media and platforms to inform, persuade, and engage a wide range of audiences.
