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Level 7: Fashion Advertising and Brand Promotion

This course explores how strategic advertising and brand promotion help fashion brands stand out, connect with consumers, and stay relevant in an ever-changing market.

Course Information

Impact Score

Estimated Duration

14 Weeks

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Level

Advanced

Format

Delivery Method

Online Cohort Course

Info Icon Our courses are self-paced allowing you to learn from anywhere, any time. They are delivered through a mixture of written materials, videos, and knowledge checks to create a dynamic learning experience.
National Rank

Achievement

PACE Advanced Certificate

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£2,800
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Course Dates & Duration

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Duration Overview

10 - 12 hours per week

 

Week 1 - 12 | Learning

6 units, released every 2 weeks.

 

Week 13 - 14 | Assessment

Completion and submission

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Upcoming Cohort Date(s)

Coming 2027

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Course Overview

The global fashion market is competitive and fast evolving. Understanding how to utilise advertising and brand promotion is key to raising brand profiles and engaging audiences. This course covers concepts and approaches to help learners develop promotional strategies and execute advertising effectively in the fashion industry.  

Through structured online learning and practical application, learners will examine the role of advertising and brand promotion in the fashion sector, the relationship and differences between advertising and brand promotion, and explore trends, issues, and opportunities in the fashion industry. Learners will leave with an understanding of the design principles behind creating brand portfolios and guideline documents, including the use of graphic and typographic design.  

The course supports learners in developing strategies for communicating fashion brands, products, and services. Learners will gain advanced knowledge of advertising and brand promotion within the broader context of the global fashion market, taking into consideration cultural, economic, social, and technological trends. They will leave with the confidence to identify opportunities and challenges in fashion advertising and brand promotion, and to use this insight to create effective advertising campaigns. 

 

Units

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  1. Introduction to Fashion Advertising  
  2. The Development and Management of Fashion Brand Promotion
  3. Fashion and Advertising
  4. Issues in Fashion, Advertising, and Brand Promotion
  5. Strategies for Fashion Advertising and Promotion
  6. Fashion Advertising Design and BrandPromotionGuidelines    

Assessment

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Learners will produce a portfolio, brand guidelines, or campaign that reflects their understanding of fashion branding and advertising.  

Certification

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Upon successful completion, participants will receive an advanced certificate from the University of Leeds, a globally recognised institution ranked among the top 75 universities in the world (QS World University Rankings 2024). 

Duration Breakdown and Time Commitment

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Week 1 – Welcome Webinar – 30 minutes   

Week 1 – Unit 1   

Week 2 – Unit 1 Webinar    

Week 3 – Unit 2   

Week 4 – Unit 2 Webinar   

Week 5 – Unit 3   

Week 6 – Unit 3 Webinar   

Week 7 – Unit 4   

Week 8 – Unit 4 Webinar   

Week 9 – Unit 5   

Week 10 – Unit 5 Webinar   

Week 11 – Unit 6   

Week 12 – Unit 6 Webinar  

Week 13 – Assessment Completion   

Week 14 – Assessment Completion    

Week 14 – Assessment Submitted   

Delivery Methods

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Our courses are delivered through online flexible learning, supported by optional live webinars.

You'll engage with various learning materials, including readings, videos, interactive activities, and knowledge checks, to enrich your experience and reinforce your understanding throughout the course.

Upon completion, you’ll gain access to our PACE alumni network and have opportunities to attend exclusive on-campus events.

What Will You Learn?

    The relationship between advertising and brand promotion in the fashion industry.

    Opportunities and challenges for advertising and brand promotion across the fashion market.

    Strategies and creative concepts to develop an advertising brief, considering communication channels, tone of voice, and intended market.

    Current trends in fashion advertising, including consumer-centred and experience-led campaigns.

    Methods and skills for developing and executing a fashion advertising campaign using promotional media channels and touchpoints.

    Key issues in fashion advertising and brand promotion, including ethics, overconsumption, and greenwashing.

    The role of Corporate Social Responsibility in the fashion industry, and how it can promote brand image, build relationships, and communicate brand values.

    Design process for brand portfolios and guideline documents, including graphic and typographic design principles.

What Skills and Benefits Will You Gain?

    Advanced knowledge of advertising and brand promotion in the context of the global fashion sector.

    Accurately identify opportunities and challenges in fashion advertising and brand promotion.

    Develop effective promotional strategies for fashion brands, products, and services, taking into consideration cultural, economic, social, and technological trends.

    Enhance creative problem-solving and analytical skills to critically assess fashion advertising and brand promotion strategies.

    Create campaigns guided by suitable art direction and tone of voice that reflect brand communication goals.

    Understand the role of graphic design principles in fashion advertising and brand promotion.

Course Prerequisites

    Prior knowledge or skills in marketing and communications, or relevant professional experience.

Who Is This Course For?

    This course is ideal for professionals working in the global fashion industry. This course will build your capability to use advertising and brand promotion strategically within the global market. Whether you are already working in fashion or transitioning from a related creative or commercial field, the course will build your capability to develop effective advertising strategies and promotional campaigns that help fashion brands remain relevant and competitive in a fast-evolving global market.

    It is particularly relevant for:

    • Fashion Designers
    • Fashion Brand and Promotion Managers
    • Advertising and Brand Strategists
    • Fashion Journalists and Content Creators
    • Professionals working in fashion communications, marketing, and PR
    • Creative professionals involved in fashion advertising or brand development

    As fashion brands navigate increasing competition, digital transformation, and changing consumer expectations, the ability to plan and execute effective advertising and brand promotion has become an essential professional skill. This course is also valuable for professionals looking to:

    • Strengthen their strategic approach to fashion advertising and brand promotion
    • Develop and present advertising campaigns and brand guidelines for fashion brands
    • Build confidence in applying creative and analytical thinking to brand communication challenges
    • Understand how cultural, social, technological, and ethical factors shape fashion advertising and promotion
    • Enhance their professional portfolio with industry-relevant advertising and brand promotion work

Course Lead

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Dr. Qingxin Peng

Lecturer in Fashion Marketing and Creative Communications

Dr Qingxin Peng, a Lecturer in Fashion Marketing and Creative Communication, brings her extensive academic and practical background, teaching Creative Advertising and Brand Design. Her expertise centres on developing innovative, visual communication methods for fashion brands, emphasising digital visual merchandising design and event/ experience design. Dr Peng’s teaching focuses on both brand appreciation and consumer engagement.

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