Understand the importance of visual communication, what it is and why it is important.
The fundamentals of layout, colour, typography, and imagery.
How to present complex data in a simplified and engaging manner.
Develop the skills to assess and refine visual communication outputs for maximum impact.
A solid understanding of visual communication principles and their practical applications.
The ability to create visually impactful designs that effectively communicate your message.
Knowledge of key principles in visual communication, including colour, layout, typography, and imagery.
The ability to apply practical design skills to enhance communication across a variety of industries and environments.
Improved ability to create engaging, accessible, and visually appealing designs.
Graphic designers and content creators looking to refine and elevate their design skills.
Professionals aiming to improve the visual appeal of their work.
Anyone aspiring to a career in design or looking to enhance their visual communication skills.
Dr. Matthew Baxter is a Research Fellow at the University of Leeds with expertise in information design, communication design, and graphic design. His BSc in Zoology established a foundation of scientific methods, later expanded into creative practice through an MA in graphic and communication Design. Dr. Baxter holds a PhD in Information Design from the University of Leeds and integrates theoretical knowledge with practical design applications.
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