The key principles of social media marketing and how to use social media strategically to enhance brand visibility and engagement for your business.
The essential factors that contribute to a successful brand and a strong online presence.
How to Identify, analyse and define your target audience to maximise engagement.
How to develop, refine and position your personal or business brand effectively.
How to use storytelling techniques to create compelling content that resonates with your audience and connect emotionally to strengthen brand loyalty and encourage interaction.
How to optimise your social media presence across global platforms for greater reach, visibility, and engagement.
Develop the ability to create and implement a social media strategy aligned with your business objectives.
Gain a deeper understanding of major global social media platforms, audience segmentation and engagement strategies.
Enhance your brand's digital presence with strong messaging and cohesive identity.
Apply storytelling techniques to craft brand narratives that drive impact.
Implement strategic content planning to improve audience engagement, interaction and conversion rates.
Use tools and strategies to develop, enhance, and differentiate your brand across social media platforms.
Communicate effectively on social media by crafting clear, engaging and audience-focused messages in written and visual formats.
Develop commercial awareness by generating original ideas and experimenting with different content formats to enhance engagement.
Professionals or businesses looking to strengthen their brand presence on social media.
Entrepreneurs and small business owners who want to attract customers and grow online.
Freelancers and independent professionals seeking to enhance their digital presence and secure more clients.
Marketing, advertising, PR, and communications professionals aiming to leverage social media for brand storytelling and engagement.
Individuals interested in building a strong social media presence for career growth.
Dr. Rubab Ashiq is a Lecturer in Fashion Marketing at the University of Leeds, bringing extensive academic and industry expertise. Her understanding of consumer behaviour, digital marketing strategies, and the fashion industry provides a solid foundation for her teaching and research. Dr. Ashiq holds a PhD in Fashion Marketing from De Montfort University and has practical experience working with a major textile mill in Pakistan and a renowned designer label. This combination of theoretical knowledge and industry insight enables her to effectively connect academic concepts with real-world applications.
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