Core branding techniques, including defining brand purpose, promise, values, and positioning.
Methods for crafting compelling brand stories that resonate with target audiences.
Techniques for aligning visual identity with brand messaging and market expectations.
Practical approaches to start building brand trust and loyalty.
How to reconsider and adapt branding strategies to evolving market trends.
Build the ability to communicate your brand purpose through powerful storytelling that engages and inspires.
Learn how to make strategic branding decisions that connect consumer insight with business impact.
Strengthen your ability to build consumer trust and foster brand loyalty through meaningful communication.
Explore branding theories to refine both visual and verbal brand cues for maximum impact.
Understand how empathy is key to adapting branding strategies to evolving market trends, ensuring relevance and sustainability.
This course is ideal for SME owners and marketing professionals who want to strengthen consumer engagement and build a powerful brand identity.
It is designed for individuals transitioning into branding or marketing roles who need practical knowledge and strategic insight.
It is also suitable for startups, entrepreneurs, and anyone looking to improve their understanding of branding and create a meaningful impact.
Dr Alessia Grassi is a distinguished Lecturer in Fashion Marketing at the University of Leeds, where she serves as Deputy Director of Student Education in the School of Design, and Programme Leader for the BA Fashion Marketing. With a PhD centred on brand experiences in the luxury fashion sector, Dr Grassi possesses deep expertise in strategic branding, consumer engagement, and integrated marketing communications. She employs a transformative pedagogical approach to equip students with the critical and creative tools to navigate contemporary fashion branding and marketing challenges.
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