Core UX principles, processes, and stages and the differences between user experience and usability, including best practices.
Content strategies and design theories, including nudge theory, gestalt principles and deceptive patterns.
Competitor analysis methods for evaluating digital experiences.
Practical user research techniques, such as interviews, questionaries and observations.
Creating user personas and storyboards to understand user needs.
Sketching, digital wireframing and prototyping to bring concepts to life.
Usability testing and interactive design for refining user experience.
Develop a key understanding of UX design principles and their real-world applications.
Master the principles of user-friendly digital design to enhance usability.
Build confidence in user research and applying insights to improve designs.
Gain hands-on experience in prototyping and usability testing.
Learn how to iterate and refine digital products based on user feedback.
Expand your digital skills by acquiring industry-relevant UX skills and methodologies.
Develop the ability to assess user experience design critically and its impact on user experience.
Beginners looking to enter the field of UX design.
Digital designers looking to enhance their UX expertise.
Marketing, advertising and web development professionals who want to understand the impact of digital design on user experience.
Professionals looking to expand their knowledge of usability, interaction design and user research.
Dr. Kimberly Sheen is a Digital Design and Communication Lecturer at the School of Design. She teaches across several programmes and creates online learning for the School of Design, where her expertise in user experience, web design, and educational technology empowers learners to address complex challenges in digital communication. Her curriculum integrates principles of cognitive ergonomics and accessibility, ensuring students are equipped to design inclusive and innovative solutions in the fast-evolving digital landscape.
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