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Core principles of experiential retail and how consumer perceptions and emotions can help shape spaces.
How to define and differentiate between a retail space and a retail place.
Techniques for mapping consumer needs and designing meaningful touchpoints.
Ways to translate brand identity into physical environments that drive engagement.
Approaches to fostering emotional connections through spatial storytelling.
Confidence in shaping retail environments that reflect your brand and engage your audience.
Practical insight into creating welcoming, purposeful spaces that enhance customer experience.
An understanding of how to optimise physical retail, whether permanent, temporary, or hybrid.
Clarity in communicating design and experience needs to suppliers, agencies, and collaborators.
The ability to evaluate and improve your retail atmosphere to better serve consumer expectations.
Greater awareness of the emotional dynamics that influence in-store behaviour.
A refreshed perspective on using space as a platform for connection, not just commerce.
Ideal for retail business owners and store managers looking to elevate the in-store experience.
E-commerce brands ready to explore physical or hybrid retail formats, such as pop-ups or flagship spaces.
Marketers and brand strategists seeking to deepen consumer engagement through spatial storytelling.
Retail and interior designers who want to align design choices with consumer emotion and brand identity.
Independent retailers and SMEs aiming to reimagine their spaces as meaningful brand touchpoints.
Dr Arjun Khara is a distinguished Associate Professor in Communication, Information, and Digital Design and a Deputy Head of School at the University of Leeds, School of Design. Dr Khara is also the programme leader of the BA in Art and Design. His educational focus bridges ethics, fairness, and technology in design, grounded in his doctoral work at the University of Reading, where he developed the pioneering model of ‘Fairness Design’ to address equity in digital government forms and applications.
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