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Human-Centred Design for Products and Services

Learn to design with user needs and experience at the forefront. This course introduces human-centred design and applies design thinking methodologies throughout the product and service design process.
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Estimated Duration
8 - 10 Hours
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These estimates are provided as a guide and will vary based on learning style, prior knowledge, and depth of exploration.
Research
Level
Introductory
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TBA
Format
Format
Online and Flexible
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Our courses are self-paced allowing you to learn from anywhere, any time. They are delivered through a mixture of written materials, videos, and knowledge checks to create a dynamic learning experience.
National Rank
Achievement
Certificate on Completion
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On completing the course you will receive a shareable certificate.
£650
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What Will You Learn?
  • How to apply design thinking methodology throughout the design process.
  • Core principles of human-centred design and their practical applications.
  • The five stages of the design thinking process.
  • Techniques for successfully designing a product or service from conception to completion.
  • Methods for testing products and services with users to evaluate effectiveness.
What Skills and Benefits Will You Gain?
  • Ability to evaluate good and bad design to improve your overall design skills.
  • Proficiency in developing user-focused solutions that enhance the user experience.
  • A deeper understanding of how to test products and services.
  • Recognise and recall the principles behind successful design.
Who Is This Course For?
  • Designers and professionals seeking to adopt a more strategic approach to their design process.
  • Individuals looking to enhance their product or service development process.
  • Anyone interested in deepening their understanding of human-centred design methodologies and creating user-focused outcomes.
  • Beginners with no prior design experience looking to develop their understanding of human-centred design.
Course Lead
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Dr. Pinar Yelmi
Lecturer in Digital and Interactive Design
Specialism Lead: Digital Design and Communications

Dr. Pinar Yelmi brings significant international design experience to PACE, joining the University of Leeds in 2022. She teaches in the fully online MA Digital Design and Communication program, focusing on design thinking. With over a decade of collaboration with cultural institutions worldwide, Dr. Yelmi's expertise includes industrial product design and visual communication, particularly in interactive and participatory design experiences. Her courses integrate current digital and interactive design trends, encouraging creativity and innovation through hands-on projects and interactive workshops. Dr. Yelmi holds a bachelor's degree in industrial design from Middle East Technical University (Ankara, Türkiye), a master's degree in visual communication design from Politecnico di Milano (Milano, Italy), and a PhD in Design, Technology, and Society from Koç University (Istanbul, Türkiye). Before joining Leeds, she taught at Işık University (Istanbul, Türkiye) and managed undergraduate and graduate programmes.

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Course Contributors
Dr. Rafiq Elmansy
Lecturer in Graphic, Digital and Communication Design
Dr. Qais Ahmad
Lecturer in Advertising and Branding Strategy
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