The significance of social media within the broader marketing landscape.
Core concepts and principles of social media marketing.
Frameworks, terminology, and strategies for effective social media marketing.
The stages of planning and developing strategies for social media marketing campaigns.
Discover the principles behind compelling social media campaigns and successful digital strategies.
Understand key terminology and concepts essential for social media marketing.
Explore the metrics used to measure and assess campaign performance.
Professionals or businesses looking to elevate their social media marketing strategies.
Beginners with no prior marketing experience who want to navigate the world of social media marketing confidently.
Aspiring digital marketers or individuals looking to kickstart a career in social media marketing.
Anyone seeking to sharpen their social media skills and stay ahead in the ever-evolving digital landscape.
Dr. Rubab Ashiq is a Lecturer in Fashion Marketing at the University of Leeds, bringing extensive academic and industry expertise. Her understanding of consumer behaviour, digital marketing strategies, and the fashion industry provides a solid foundation for her teaching and research. Dr. Ashiq holds a PhD in Fashion Marketing from De Montfort University and has practical experience working with a major textile mill in Pakistan and a renowned designer label. This combination of theoretical knowledge and industry insight enables her to effectively connect academic concepts with real-world applications.
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