Understand the different ways we can communicate information in a visual format and explore the importance of visuals.
The fundamental principles of visual communication and the various forms it can take.
The step-by-step process of developing impactful designs, from concept to final execution.
How to create meaning using visual elements such as colour, layout, typography, and imagery.
How to identify and avoid common visual communication pitfalls.
Explore and analyse examples of both effective and ineffective visual communication.
Learn when and how to use visual elements effectively and understand the context in which different types of visual communication work best.
Develop the ability to create visuals that communicate clearly and powerfully, enhancing the effectiveness of presentations, information communications, marketing materials, reports, and more.
Understand foundational design principles to be able to make improvements to your design skills and their application to different communication methods.
Improve your design skills and gain a solid foundation in design principles and their application to different communication channels.
Build your confidence in applying design theory to real-world materials.
Leave the course with tangible skills you can implement immediately.
Professionals from non-design backgrounds looking to improve their visual communication design skills.
Anyone who wants to create more effective presentations, marketing materials, social media posts, advertising or company communications.
Ideal for professionals in marketing, communications, administration, legal, and human resources.
Dr. Matthew Baxter is a Research Fellow at the University of Leeds with expertise in information design, communication design, and graphic design. His BSc in Zoology established a foundation of scientific methods, later expanded into creative practice through an MA in graphic and communication Design. Dr. Baxter holds a PhD in Information Design from the University of Leeds and integrates theoretical knowledge with practical design applications.
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