Fundamentals of Visual Communication

Learn how to create compelling and impactful visual content. This introductory course covers graphic design, information design, and data visualisation principles, equipping you with the skills needed to craft effective visual communications.

Estimated Duration

8-10 Hours

These estimates are provided as a guide and will vary based on learning style, prior knowledge, and depth of exploration.

Level

Introductory

Format

Online and Flexible

Our courses are self-paced allowing you to learn from anywhere, any time. They are delivered through a mixture of written materials, videos, and knowledge checks to create a dynamic learning experience.

Achievement

Certificate on Completion

On completing the course you will receive a shareable certificate.

£650

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What Will You Learn?

Understand the importance of visual communication, what it is and why it is important.

The fundamentals of layout, colour, typography, and imagery.

How to present complex data in a simplified and engaging manner.

Develop the skills to assess and refine visual communication outputs for maximum impact.

What Skills and Benefits Will You Gain?

A solid understanding of visual communication principles and their practical applications.

The ability to create visually impactful designs that effectively communicate your message.

Knowledge of key principles in visual communication, including colour, layout, typography, and imagery.

The ability to apply practical design skills to enhance communication across a variety of industries and environments.

Improved ability to create engaging, accessible, and visually appealing designs.

Who Is This Course For?

Graphic designers and content creators looking to refine and elevate their design skills.

Professionals aiming to improve the visual appeal of their work.

Anyone aspiring to a career in design or looking to enhance their visual communication skills.

Course Lead

Dr. Matthew Baxter

Research Fellow in Design

Specialism Lead: Information and Communication Design

Dr. Matthew Baxter is a Research Fellow at the University of Leeds with expertise in information design, communication design, and graphic design. His BSc in Zoology established a foundation of scientific methods, later expanded into creative practice through an MA in graphic and communication Design. Dr. Baxter holds a PhD in Information Design from the University of Leeds and integrates theoretical knowledge with practical design applications.

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