Informed consumer decision-making plays a pivotal role in shaping the global fashion industry’s response to a range of social & environmental challenges, as well as the drive towards responsible fashion production and consumption. Using case studies and the framework of the United Nations Sustainable Development Goals (SDGs), this course introduces learners to the complexities of sustainable fashion systems. It examines the impact of consumer involvement on the industrial shift towards sustainable fashion.
Through structured learning and applied activities, participants will explore the SDGs, systems thinking, the circular economy, and consumer behaviour. Course content will help learners to evaluate both the barriers to and opportunities for sustainable fashion-consumer decision-making. Key topics include consumer involvement, the attitude–behaviour gap, product literacy and the role of brand and media communication in promoting sustainability across diverse fashion markets.
By analysing real-world scenarios and developing strategic recommendations, learners will gain insight into the knowledge and tools required to drive meaningful change. This course teaches professionals to assess sustainability challenges, inform managerial decision-making and influence sustainable fashion markets across design, product development, marketing, and consumer education.
