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Social Media Marketing

Discover the power of social media marketing. This course introduces the essential theories, principles, and strategies to elevate your social media marketing efforts.
Impact Score
Estimated Duration
8 - 10 hours
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These estimates are provided as a guide and will vary based on learning style, prior knowledge, and depth of exploration.
Research
Level
Introductory
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TBA
Format
Format
Online and Flexible
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Our courses are self-paced allowing you to learn from anywhere, any time. They are delivered through a mixture of written materials, videos, and knowledge checks to create a dynamic learning experience.
National Rank
Achievement
Certificate on Completion
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On completing the course you will receive a shareable certificate.
£650
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What Will You Learn?
  • The significance of social media within the broader marketing landscape.
  • Core concepts and principles of social media marketing.
  • Frameworks, terminology, and strategies for effective social media marketing.
  • The stages of planning and developing strategies for social media marketing campaigns.
What Skills and Benefits Will You Gain?
  • Discover the principles behind compelling social media campaigns and successful digital strategies.
  • Understand key terminology and concepts essential for social media marketing.
  • Explore the metrics used to measure and assess campaign performance.
Who Is This Course For?
  • Professionals or businesses looking to elevate their social media marketing strategies.
  • Beginners with no prior marketing experience who want to navigate the world of social media marketing confidently.
  • Aspiring digital marketers or individuals looking to kickstart a career in social media marketing.
  • Anyone seeking to sharpen their social media skills and stay ahead in the ever-evolving digital landscape.
Course Lead
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Dr. Rubab Ashiq
Lecturer in Fashion Marketing
Specialism Lead: Marketing and Communications

Dr. Rubab Ashiq is a Lecturer in Fashion Marketing at the University of Leeds, bringing extensive academic and industry expertise. Her understanding of consumer behaviour, digital marketing strategies, and the fashion industry provides a solid foundation for her teaching and research. Dr. Ashiq holds a PhD in Fashion Marketing from De Montfort University and has practical experience working with a major textile mill in Pakistan and a renowned designer label. This combination of theoretical knowledge and industry insight enables her to effectively connect academic concepts with real-world applications.

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